Projects / GreenClean MZ UG
A cleaning company in Germany got a website in German and English, with a calculator that gives visitors an approximate price before they even send an enquiry.
Result Enquiries arrive with the floor area and type of space already known, instead of “how much does cleaning cost”
The challenge
Cleaning companies in Germany compete with large services that publish ready-made packages and prices on their websites. A client looking for office or stairwell cleaning expects a price range within a minute. If they instead find a form saying “send an enquiry and we will contact you”, they usually move on.
On top of that, the work comes from two very different groups — building managers and companies looking for regular maintenance, and private customers who need a one-off clean. One and the same text cannot speak to both.
On the German market customers also look at things rarely asked for here: a proper Impressum, a privacy policy, clearly listed services and proof that the people behind the company have been vetted. These are not details added at the end — they are the condition for anyone to send an enquiry at all.
The solution
Instead of one “services” page, every type of property got its own place: nurseries and schools, medical practices, offices and business premises, stairwells and hallways, post-construction cleaning, warehouses and industrial areas, houses and apartments.
That way visitors read text written for their exact case, and the website covers far more searches than one general page would.
On the homepage the visitor picks a service and the floor area and immediately sees an approximate price. That removes the biggest obstacle — uncertainty before making contact. The enquiries that follow come from people who already know the order of magnitude, so the conversation starts with scheduling rather than haggling.
The website runs in German and English, because some clients in Germany do not speak German. Alongside the classic form there is a WhatsApp enquiry, which in this industry is the fastest channel — the client sends a photo of the space and gets an answer the same day.
What was done
From the structure of the services to the legal pages that market takes for granted.
Seven types of property, each with its own text and examples, instead of one general page with a list.
Choosing a service and floor area gives an approximate price right away, before the enquiry is sent, which shortens the path to an agreement.
The complete content in two languages, with a language switch in the header, because some clients do not speak German.
A form for a detailed quote and a WhatsApp button, for clients who would rather send a photo than fill in a form.
Three steps — enquiry, choosing a package, scheduling — presented so the client knows in advance what to expect.
The legal pages the German market takes for granted, placed so they are reachable from every page.
How it went
The whole project was done remotely, without a single meeting in person.
A review of competing services in Germany and of what clients there expect to see before sending an enquiry.
Splitting the services by type of property and preparing the German copy, checked by the client who lives on that market.
Building the website, the calculator and the bilingual setup, with the client commenting during the work.
Checks on all devices, setting up the legal pages and support after launch.
The result
No numbers I cannot back up — only what changed in day-to-day work.
Enquiries arrive with the floor area and type of space already known, instead of “how much does cleaning cost”
Visitors see an approximate price themselves, so the conversation starts with scheduling
The company speaks to businesses and to private customers, each with their own text
The website works in German and English, so neither group of clients is left out
A WhatsApp enquiry shortens the path to an answer to the same day
Client feedback
“Working with Zlatko was professional, clear and very pleasant. He built a modern, well-organized website that presents our services the right way and builds trust with potential clients. I especially value his attention to detail, quick communication and willingness to find the best solution for every request.”
Marija Stojanovićgreencleanmzug.com
Tell me where your clients are and I will suggest a website that speaks their language and meets their expectations.
© 2026 Živić Design — Jagodina, Serbia
