Projects / Ibex Furniture
An office chair manufacturer got a website where every model has its own page, so the offer is sent as a link instead of a PDF catalog.
Result The offer is sent as a link to the exact model, instead of a PDF catalog attached to an email
The challenge
Buyers react to the look first, but before ordering they want specifics: dimensions, materials, load capacity, colours and delivery time. When all of that is sent through messages and PDF catalogs, the offer is out of date the moment one price changes, and the buyer has nowhere to look at it again.
With furniture the decision is often made by a couple or by a company, so a link that is easy to forward is worth more than an email attachment.
When only a few models are sold, there is no point building a store with a cart. Each model deserves its own page with photos from several angles and a description, while ordering goes through an enquiry, because quantity, colour and delivery are usually agreed anyway.
The solution
The Milly-H, Emma-M and Emma-H models each got their own page, with photos, a description and the details buyers want before deciding. Every model is one click away from the menu.
That way the offer is sent as a link to the exact model, rather than as a catalog the buyer has to search through.
Every page carries a request for a quote, because the price for larger quantities is agreed anyway. The buyer says what they need, and the conversation starts from a specific model and quantity.
Buyers often look at the offer on a phone, so the photos open large and legible and the enquiry button stays within thumb reach throughout the page.
What was done
From a structure by model to the request for a quote.
Every model has its own place, with photos and a description, instead of one page with a list.
Views from several angles and material detail, because a chair is chosen by sight before it is read about.
An enquiry available from every page, so the conversation starts from a specific model and quantity.
The models listed in the menu, so each one is one click away with no searching.
A short introduction to the manufacturer, because a buyer ordering a larger quantity wants to know who they are dealing with.
Large photos and a visible enquiry button on a small screen, where the offer is most often reviewed.
How it went
The key part of the work was good product photography.
Which models go on the website, what sets them apart and which questions buyers ask most often.
Selecting photos and preparing a description for each model, completed with data from the manufacturer.
A clean layout where the product carries the page, without decoration that pulls attention away.
Checks on all devices and handover, with the option to add new models.
The result
No numbers I cannot back up — only what changed in day-to-day work.
The offer is sent as a link to the exact model, instead of a PDF catalog attached to an email
Buyers see the model from several angles before they get in touch
Enquiries arrive with the model and quantity known, so the conversation starts from the price
New models are added without changing the rest of the website
The manufacturer has its own address online, independent of listing platforms
Tell me what you make and I will suggest a layout that gives buyers everything they need to decide.
© 2026 Živić Design — Jagodina, Serbia
