Projects / Ibex Gradnja
A construction company got a website where the finished work speaks instead of promises, with a clear path to a request for a quote.
Result Finished work is shown with a link, instead of sending photos to every new client
The challenge
When someone is looking for a contractor to renovate a flat or business premises, everyone sounds the same: quality, deadlines, fair price. The client skips all of that and looks for one thing — what the company has already built. Photos of finished work are worth more than any description.
Without a website, that work stayed on phones and in messages, so everything had to be shown again to every new client.
A renovation is not an impulse purchase. The client first looks at the finished work, then checks whether the company does exactly what they need, and only then asks for a quote. The website had to follow that order instead of demanding contact details right away.
The solution
The section with completed projects is placed high up, because it is the main argument. The photos show what the company actually does — renovations of flats and business premises, refurbishment and fit-out.
Only below that come the services, explained briefly and in the client’s language rather than in construction jargon.
Alongside the projects are comments from earlier clients. For contracting work that is the strongest part of a website, because it confirms what the photos show — that the job was finished and the client was satisfied.
One call to action runs through the whole website — a request for a quote. The client does not have to hunt for a phone number in the footer; the enquiry is available from every section, at the moment they are convinced by what they have seen.
What was done
From the gallery of finished work to the quote request.
Completed projects placed high on the page, because they are the reason a client keeps reading.
Renovation, refurbishment and fit-out explained in a few sentences, without jargon.
Comments from earlier clients next to the work, as confirmation that the job was finished as agreed.
An enquiry available from every section, so contact happens at the moment of decision.
Answers about deadlines, scope and how the work runs — the questions that repeat on every first call.
Project photos and the enquiry button adapted to a small screen, because the website is usually opened on the move.
How it went
The biggest part of the work was choosing the projects that represent the company best.
Selecting the projects to show and agreeing which services the company wants to emphasise.
Arranging the sections so the work comes before the text, with short service descriptions.
A look that feels serious and tidy, because precision is judged by the website too.
Checks on all devices and handover, with new projects addable by the company itself.
The result
No numbers I cannot back up — only what changed in day-to-day work.
Finished work is shown with a link, instead of sending photos to every new client
Clients see what the company does and how a finished job looks before they call
Enquiries arrive through the quote request, with a description of the job instead of a blank call
Client feedback sits in one place and works even when nobody answers the phone
New projects are added by the company as they are completed
Tell me what kind of work you do and I will suggest a website that puts your projects first.
© 2026 Živić Design — Jagodina, Serbia
