Services / Redesign & UI/UX
An existing website rarely needs to be thrown away. Most often it needs a clearer structure, a more modern look and a path that really leads visitors to contact you — while keeping everything you have already earned on Google.
When it is time for a redesign
Hardly anyone wakes up one morning and decides their website is bad. Instead, small things pile up over the years: one page was added, then another, then a third; the menu grew; text was added along the way. Each change made sense on its own, but the sum no longer does.
At the same time, visitor expectations change. A website that looked modern in 2018 feels slow and cluttered today, because the way people read, where they click and how long they are willing to wait have all changed in the meantime.
Visitors come, but rarely get in touch. On a phone the content breaks or has to be zoomed with your fingers. You cannot change text yourself without calling a developer. Competitors look more professional than you, even though you do better work. The website loads so slowly that even you are waiting.
Each of these signs can be survived on its own. When three or more come together, the website costs you more than a redesign would.
What UI/UX means
These two abbreviations are often used as decoration, so let me be clear about what they mean in practice. UI is what the visitor sees — layout, font sizes, button colours, spacing. UX is what they experience along the way — whether they easily find what they are looking for and whether it is clear what to do next.
A website can look great in a screenshot and still have poor UX: a button nobody notices, contact details buried in the footer, three hundred words where three bullet points were needed. A redesign fixes both layers, not just the visible one.
A redesign does not mean throwing everything away. What works is kept: brand recognition, texts that bring in visitors, page addresses Google already knows. What gets in the way is changed: structure, look, speed and the path to contact.
If a page has to change its address, a redirect is set up from the old one to the new one, so nothing is lost — neither visitors from the old link nor your position in search results.
The new version is built in parallel, in a separate place. Your current website keeps running normally until the new version is finished and approved. The switch is quick and happens when it suits you — there is no period when you are without a website.
What is included
From analysing the current state to the switch, while keeping your existing rankings.
01
A review of the structure, content, speed and the places where visitors most often give up. You get concrete findings, not general ratings.
02
Reorganising pages and sections so the most important things are at the top, not buried three clicks deep.
03
More modern typography, colours and spacing, while keeping what your clients recognise you by.
04
Clearer navigation, more visible calls to action and fewer steps to contact or purchase.
05
Existing texts, images and pages are moved over without loss, while cleaning out what is no longer relevant.
06
Keeping page addresses wherever possible and setting up redirects where it is not, so you do not lose what you have built over the years.
How the process works
With no period when you are without a website.
01
I go through the website as a visitor and note what confuses, slows down or is missing. The result is a list of findings you receive with no obligation.
02
A concrete plan: what changes, why and what effect we expect. This is also where the scope is agreed — from a refresh to a completely new structure.
03
The new version is built in parallel. The homepage comes first so you can see the direction, then the other pages with your feedback along the way.
04
Switching over at the agreed time, setting up redirects and checking that no old address leads nowhere.
Who it is for
If your website is more than a few years old, you probably recognise at least two of these.
Your website looks outdated compared to your competitors
It is hard to use on a phone or the content breaks
Visitors come, but rarely reach the contact page
You cannot change the content yourself without calling a developer
The website loads slowly and you lose visitors before they see your offer
FAQ
If something is unclear, write to me — I reply the same day.
Not if it is done properly, and that is the most important part of the job. Page addresses are kept wherever possible, and where they change, a redirect is set up from the old one to the new one. The heading structure and the texts that bring in visitors are preserved.
Similar to building a new website, usually ten to twenty working days, sometimes less because the content already exists. The extra step is migrating and checking the addresses.
Of course. Recognition is a value you should not throw away. If the logo is technically unusable at small sizes or on a dark background, I will tell you — but the decision is yours.
It depends on what it was built with. In most cases the content can be migrated, and the new version is built in WordPress so you can edit it yourself in the future. I first look at what you have, then tell you what is feasible.
No. The new version is built in parallel while the existing website runs normally. The switch is quick and scheduled when it suits you.
That is a common situation too. Sometimes it is enough to fix the homepage, speed up the website and improve how it looks on phones. After the review you get a proposal by scope, and you choose how far we go.
Send me the address and you will get concrete findings — what should be changed and in what order, with no obligation.
© 2026 Živić Design — Jagodina, Serbia
